The Ph.D. in Mass Communication is a doctoral research programme that focuses on the advanced study of media, communication theories, journalism, and the impact of mass media on society. The course aims to develop scholars and professionals with critical, analytical, and research skills to explore the evolving dynamics of communication in the digital age and contribute to academic and professional discourse in media studies.
The programme offers research opportunities in areas such as journalism, media ethics, public relations, advertising, new media technologies, film studies, communication for development, and political communication. Students engage in coursework on research methodology, media theory, and communication models before undertaking independent research under expert supervision to produce original and impactful studies.
Career opportunities for Ph.D. holders in Mass Communication include academic and research positions in universities, media houses, think tanks, and policy institutions. Graduates can also work as media analysts, communication strategists, journalists, consultants, and content developers in corporate, governmental, and international organizations, contributing to media research, education, and effective communication strategies in a rapidly changing global media environment.
